Nurturing Business Networks with Flowers
Over six years, we’ve learned that effective corporate gifting isn’t about flawless bouquets—it’s about mastering the subtle art of professional relationships and the timing that matters most.
How We Solved the Corporate Gifting Puzzle
In 2019, a recurring complaint from business clients kept resurfacing: "Beautiful flowers, but they arrive after the meeting." That made us realize we weren’t just arranging flowers—we were coordinating moments that could make or break professional connections.
The Timing Revolution We Stumbled Into
Our breakthrough emerged when a worried client faced an investor meeting moved up by three hours and needed deliveries aligned accordingly. Rather than declaring it impossible, we devised what we now term "flex-timing"—pieces that look impeccable whether they arrive at 9 AM or 2 PM.
"Now we craft arrangements with several 'peak moments' throughout the day, so your flowers never look like they’re waiting around."
Our Problem-Solving Process
We developed this approach after watching too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned this the hard way when a client's congratulatory arrangement arrived during a challenging restructuring announcement. Now we ask the questions florists usually skip: What’s happening in your business right now? What mood are you aiming to convey?
Recent example: A client wanted to celebrate a partnership but noted their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—acknowledging the partnership with a considerate emotional approach.
The Practical Reality Check
Beautiful arrangements that cannot be sustained become awkward within days. We've learned to design for real office conditions—air conditioning, changing light, busy receptionists who might forget to water.
Our "office-hardy" selections dry gracefully rather than wilt dramatically, and arrangements appear intentional even after a busy week.
The Follow-Through Innovation
We discovered the true impact happens after delivery. A client noted visitors still mentioning their flowers weeks later, staying fresh. We realized we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care notes to help the recipient keep arrangements looking professional longer, plus seasonal refresh options for maintaining a polished impression year-round.
The People Behind the Process
We’re not your usual florists, and that’s likely why our approach works. Our backgrounds in business consulting and hospitality taught us to view gifting as relationship strategy, not merely decoration.
Kaveri Mehta
Lead Design Curator
A former hospitality manager who noticed how flowers shape guest experiences in luxury hotels. Kaveri brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Prithvi Khandelwal
Client Relations Director
Started in business consulting before realizing that successful partnerships often hinge on thoughtful gestures that many companies get wrong. Prithvi specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
